Overview

Pitching the Unpitchable: a speculative and critical design brief set by Born Ugly, It is the year 2024, the government has introduced Sleep Debt as a new taxable commodity to a society that no longer prioritises retaining a full eight hours affecting the overall ethic and productivity levels of citizens and their overall contribution to society.

Tomorrow is an immersive experimental editorial book, presenting sleep debt to a community that no longer priorities retaining a full eight hours rest, this book explores  and highlights the consequences of lack of sleep and its impact on an individuals mind, health and body through visual exploration and experimental typography, to break the vicious cycle of sleep debt.